Suckerfish - ORD Menu

Roberta MacDonald

My research is in the field of marketing and I have completed some study in the business education field. In marketing, my focus includes international topics, particularly region of origin for products and services, consumer behavior and tourism development and behaviors.

  • B.A., Dalhousie University, 1974
  • MBA, Dalhousie University, 1976
  • Ph.D., Lancaster University, U.K., 1993
Associate Professor
Business Administration
(902) 566-0348
Research Interests: 
  • International marketing (country of origin for products and services)
  • Consumer behaviour
  • Tourism development and behaviors
  1. MacDonald, R.M. (1998). “Evidence for Region of Origin Effects in Business”. Current Research in Global Business, Vol. 10, No. 1, pp.72-80.
  2. R.M. MacDonald and S.M. Hennessey (2000). “Jan and Dave Bailey’s Big Decision”, Case Research Journal, Fall, pp. 81-110.
  3. R.M. MacDonald and S.M. Hennessey (2000). “Bringing the Real World into Business Education: Lessons from a Symposium”. Contemporary Business Readings, S. Fullerton and D. Moore eds., Academy of Business Administration, pp.70-77.
  4. Woodside, A.G., R.M. MacDonald, and M. Burford (2004). “Grounded Theory of Leisure Travel”. Journal of Travel and Tourism Marketing, Vol. 17(1), pp. 7-39.
  5. MacDonald, R.M. and L. Jolliffe (2003). “Cultural Rural Tourism: Evidence from Canada”. Annals of Tourism Research Journal 30(2), pp. 307-322.
Current Collaborators (non-UPEI): 
  • Lee Jolliffe, Management Faculty, University of New Brunswick